Call for Papers
Brand Management and Strategy
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Brand Equity and Value Creation
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Brand Positioning and Differentiation
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Global Branding Strategies
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Brand Loyalty and Consumer Behavior
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Corporate Branding and Reputation Management
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Branding in the Digital Age
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Sustainability and Ethical Branding
Marketing Strategies and Consumer Insights
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Digital Marketing and Social Media Strategies
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Consumer Behavior and Decision-Making Processes
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Market Segmentation and Targeting
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Marketing Analytics and Big Data
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Integrated Marketing Communications (IMC)
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Customer Relationship Management (CRM)
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Marketing Innovations in Emerging Markets
Media Communication and Influence
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Media Planning and Strategy
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The Role of Media in Shaping Public Opinion
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Content Creation and Storytelling in Media
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Media Ethics and Regulation
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Influence of Social Media and Digital Platforms
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Advertising Effectiveness and Consumer Engagement
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The Future of Media in the Age of AI and Automation
Advertising and Promotional Communication
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Creative Advertising and Branding Campaigns
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The Impact of Digital Advertising on Consumer Behavior
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Cross-Cultural Advertising and Global Campaigns
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Measurement and Evaluation of Advertising Effectiveness
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The Role of Sponsorship and Endorsement in Marketing
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The Evolution of Out-of-Home Advertising
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The Influence of Advertising on Social Change
Emerging Trends and Technologies in Marketing and Media
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Artificial Intelligence in Marketing and Media
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Augmented Reality (AR) and Virtual Reality (VR) in Branding
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Blockchain Technology and Its Impact on Marketing
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The Role of Influencer Marketing in Brand Communication
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Neuromarketing and Consumer Neuroscience
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The Rise of E-commerce and Its Impact on Traditional Marketing
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The Future of Media Consumption and Its Implications for Marketers